Local SEO that puts real businesses on the map – literally.

Whether you’re a roofer in Heritage Hills, a salon near Wye Road, or a family-run café tucked into Aspen Trails, one thing’s clear: being found online is everything in 2025.

But not just “found” – you want to be the first name locals see when they search for what you offer.

So how do you make that happen in Sherwood Park’s competitive local market?

This guide walks you through a proven, modern, and totally doable approach to SEO – designed specifically for real businesses in Sherwood Park, not abstract theory.

Let’s get into it.

1. Start with your digital storefront: Your Google Business Profile

Before a customer ever clicks your website, they’re likely to see your Google Business Profile (GBP). This little box that shows up on Maps and in search results is prime real estate for local businesses.

Sherwood Park locals are searching terms like “best electrician near me” or “Sherwood Park massage therapy” every single day.

Here’s how to turn your GBP into a lead magnet:

• Add photos that show what it’s like to work with or visit you — your space, your team, your work.

• Choose the most accurate primary business category.

• Use your business name exactly as it appears on signage – no keyword stuffing.

• Post updates weekly (yes, treat it like a social feed).

• Collect reviews, and respond to every single one – even the awkward ones.

If you’ve got an amazing rating and a profile that looks active and welcoming, you’re already ahead of 70% of your competitors.

2. Build content that answers local questions – not just keywords

Most SEO content is written like a checklist: shove in “Sherwood Park + [service]” a bunch of times and hope for the best.

Let’s not do that.

Instead, write for the real person in Sherwood Park asking:

• “Who’s the best deck builder I can trust this summer?”

• “Is there a local dentist who’s good with kids?”

• “Where can I get quick snow removal near Baseline?”

Create pages or blog posts that genuinely answer these questions:

• Showcase real customer stories and results.

• Share behind-the-scenes of how your service works.

• Compare options if you think your customer might be undecided.

• Use phrases naturally – don’t try to “rank”; try to relate.

3. Hyperlocal pages? Yes. But only if they add value.

If you serve nearby communities like Ardrossan, Beaumont, or Fort Saskatchewan, dedicated landing pages for each can help – but only when done right.

Too many businesses spin up identical pages that swap out the location name. That’s thin content and doesn’t help rankings or trust.

Instead:

• Include photos or testimonials from projects in each location.

• Mention specific landmarks or neighbourhoods (“Right near Sherwood Park Mall” or “serving families in Glen Allan”).

• Talk about your real experience in those communities.

Google rewards local relevance. So does your reader.

4. Speed, mobile, and trust signals still matter — maybe more than ever

Google doesn’t just rank websites — it ranks experiences. And if your site feels slow, clunky, or outdated on mobile, you’re going to lose both your ranking and your customer’s patience.

Make sure your site:

• Loads in under 3 seconds

• Looks great on any phone

• Has clear CTAs (“Request a Quote”, “Book Now”, “Get Directions”)

• Has real testimonials or reviews

• Shows off your local credentials (e.g. member of Sherwood Park Chamber of Commerce, community sponsorships)

Trust is part of SEO now. Make sure your site earns it fast.